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Google’s application marketplace, Google Play, saw 45% more downloads that Apple’s App Store in Q1, according to a new report from App Annie. However, Apple continues to still be “comfortably ahead” in terms of worldwide revenue“, reports TechCrunch, generating a whopping 85% more revenue than Google Play.

However, Google Play is now narrowing that revenue gap, according to App Annie. Growth in Google Play downloads was driven by explosive growth in emerging markets, with Mexico and Turkey particularly strong. According to IDC, smartphone adoption has grown rapidly in Mexico, increasing around 75% in 2013 and expected to grow by approximately 40% in 2014. Over 65% of these devices used the Android OS, and this proportion is expected to increase in 2014.